Beamr VISTA

Deliver Video Changes With Confidence

Subjective video quality testing has never been this easy - and this scalable. VISTA puts dozens of real viewers on your content, and delivers a statistically validated verdict in days

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Submitted Pairs: 17
Unique Viewers: 90
Total Decisions: 768
ValidatedBy Humans
Deep dive

Metrics Don’t Watch Video. People Do.

Current Testing Methods have a Blind Spot

Traditional subjective testing is complex and expensive. Objective metrics like PSNR and VMAF offer fast and cheap workflows, but they measure mathematical distortion, not human perception, and often overlook perceptual quality loss.

Did you know?

Traditional lab-based subjective testing costs thousands of dollars and takes weeks, requiring calibrated monitors, controlled room conditions, and specialized facilities.

Current Testing Methods have a Blind Spot

Decision-Ready Results in Days

VISTA enables automated, scalable subjective quality testing that delivers structured results in days - so your team can deploy video changes with confidence.

Did you know?

VISTA delivers dozens of independent, validated opinions from real-world viewers, with statistical confidence you can defend.

Decision-Ready Results in Days

Viewer Verification Built In

VISTA is built for real-world conditions, not labs. Viewer verification pairs filter out inattentive participants automatically - every session, continuously.

Did you know?

Tests can include statistical validation pairs - identical clips shown on both sides - to establish the confidence baseline for the results

Viewer Verification Built In

Built from the inside out

Beamr created the patented VISTA to validate CABR, Content-Adaptive Bitrate compression technology which reduces video file size by up to 50% while preserving quality

Did you know?

CABR was validated over 80 test sessions, 976 validated pair viewings, confirming perceptual equivalence to source with statistical confidence exceeding 95%.

Built from the inside out

VISTA demonstration at NAB Show 2026

Validating NVIDIA RTX Video Super Resolution AI quality enhancement from

720p source to 4K. The results: better perceptual quality than standard upscaling (bicubic upscaling), with statistical confidence of 95%.

Read the full story >>

VISTA demonstration at NAB Show 2026


Validating NVIDIA RTX Video Super Resolution

AI quality enhancement from 720p source to 4K.

The results: better perceptual quality than

standard upscaling (bicubic upscaling),
with statistical confidence of 95%.

Read the full story >>

VISTA demonstration at NAB Show 2026


Validating NVIDIA RTX Video Super Resolution

AI quality enhancement from 720p source to 4K.

The results: better perceptual quality than standard upscaling (bicubic upscaling), with statistical confidence of 95%.

Read the full story >>

Executive interview in industry magazine

Faultline magazine covers VISTA: why real human perception can now scale to fit every production pipeline - AI super resolution, compression, pipeline changes, and more. .

Read the full story >>

Executive interview in industry magazine


Faultline magazine covers VISTA: why real human perception can now scale to fit every production pipeline - AI super resolution, compression, pipeline changes, and more.

Read the full story >>

Executive interview in industry magazine

Faultline magazine covers VISTA: why real human perception can now scale to fit every production pipeline - AI super resolution, compression, pipeline changes, and more.

Read the full story >>

How it Works

From Test to Validation in Days

1

Submit your test

Upload two sets of videos for comparison via self-service portal or directly to Beamr team. API for submissions is coming soon

2

Test at scale

Real viewer evaluation through a crowdsource platform or with your own internal viewers team. Beamr handles execution, viewer validation, and reporting

3

Get decision-ready results

Receive a structured report with per-pair preference scores, statistical confidence levels, and a clear verdict. Know exactly which version won - and by how much

Reliable Methodology, Sensitive to Any Change

VISTA answers two key questions for quality measurement: Does this transformation look better? Relevant for quality enhancement, encoding, or AI-generated content; Does this transformation preserve quality? Relevant for Compression, video pipeline changes, or AI model development

"We built VISTA because we faced the same challenge while developing our compression technology, CABR. We needed real viewer validation at scale and in production speed – and now any video team can have that".Sharon Carmel, CEO at Beamr
Forced-choice methodology VISTA uses Double Stimulus Forced Choice methodology that removes response bias and increases sensitivity to even subtle quality differences
Managed crowd viewingValidated viewer pool through crowdsourcing platforms, managed by Beamr with fast turnaround
Private viewing for sensitive content If you test premium or sensitive content, you can run VISTA with your own internal viewer team, using the same VISTA methodology

Get to Know VISTA

VISTA is built for production decisions, not academic scoring: Side-by-side viewing with forced-choice methodology, continuous viewer validation, real-world viewing conditions, and clear go/no-go outcomes

By default, VISTA uses crowd-sourced viewers - everyday people whose collective judgment produces statistically robust results. For sensitive content, you can use your own internal viewer team. Every viewer is continuously validated through hidden control pairs.

Days, not weeks. After you submit a test, Beamr's VistaOps team handles the full lifecycle - preparation, session creation, viewer management, and quality control.

No. VISTA answers two core questions for any video transformation: "Does this look better?" and "Does this preserve quality?" Anywhere you need a human judgment on visual quality, VISTA applies.

A structured report: which version won in each pair, viewer preference percentage, statistical confidence level, and per-pair breakdowns. Named configurations - not just "A" and "B" - so your team can immediately map results to pipeline settings.

Every session uses Double Stimulus Forced Choice — viewers must actively choose which clip looks worse, with no neutral option. This removes response bias and increases sensitivity to subtle differences. Inattentive participants are filtered out automatically through viewer verification pairs.

Per-submission pricing with no hidden fees, and a usage-based viewing cost depending on the number of pairs and viewer source. Your first test is free during onboarding, so you can experience the full workflow before committing.

Take Every Video Decision with Confidence

Get access to VISTA and see what your viewers actually see

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