It Started With a Tradeoff That Didn't Have to Exist.

Video has always forced a choice: keep the quality, or keep the costs down. Every encoder in the world makes that tradeoff blindly — compressing to a target without understanding what's in the frame. We thought that was a problem worth solving. So we built technology that sees what the human eye sees — and finds the bits you'd never notice were gone. Better quality. Smaller files. Lower costs. Not a tradeoff. Just math. That idea earned us an Emmy, 53 patents, and partnerships with the companies running the world's largest video infrastructure. And it turns out every industry that touches video — streaming, autonomous vehicles, AI training, ADAS, synthetic data — was waiting for someone to solve it.